Welcome to The Log | Lori Baer: Writing, Editing, Proofreading

Welcome to The Log

I keep an envelope on my desk. For years now, this thing has sat dormant, only growing in girth as I stuff scribbled-upon index cards and paper scraps capturing random thoughts about communications. I never had lucid plans for these random ideas, but I’ve always had a clear sense these nuggets held value. Value for businesses about how to communicate effectively. Value for PR and MarComm professionals about how to keep pace with communications and still be able to leave the office at 5 p.m. Value for anyone who reads about discerning what’s worth their time in the growing web of recycled content. Value for anyone who writes about how to do it like a pro.

So when I sat down to write this inaugural post for The Log, I grabbed the envelope. The envelope’s contents symbolize what good blogs are all about — meaningful information. I routinely hear people talking about the need for their company to start blogging. Too often, their reasoning usually stems from one of two things: 1) thinking they have to because everyone else blogs and 2) wanting some other way than email blasts to disseminate information about their company’s products or services.

My main aspiration for The Log is to have a more creative outlet than the envelope on my desk for sharing meaningful insights about the business of communications that routinely pop into my head as I work with words. I do believe these insights can help people better communicate. Welcome to The Log.