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Monthly Archives: February 2012
Content is like milk
I cracked up when I read this on the Content Rules website: “Content is like milk. You’re always running out of high-quality content just when you need it most.” Just like Homer and Fat Tony from the Simpsons each have said, “It’s funny because it’s true!”
Posted in A Good Word
Tagged communications management, content development, content marketing
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Save precious time, prevent brand pollution
The charity ACHIEVA serves more than 10,000 individuals with disabilities and their families in western Pennsylvania. To demonstrate the influence words occupy in the space of shaping people’s judgment of your brand, imagine your target audience bears the burden of intellectual disabilities. Carelessness with your messaging risks a catalog of consequences, immediate and damning. Just [...]
