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Author Archives: Lori Baer
Content is like milk
I cracked up when I read this on the Content Rules website: “Content is like milk. You’re always running out of high-quality content just when you need it most.” Just like Homer and Fat Tony from the Simpsons each have said, “It’s funny because it’s true!”
Posted in A Good Word
Tagged communications management, content development, content marketing
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Save precious time, prevent brand pollution
The charity ACHIEVA serves more than 10,000 individuals with disabilities and their families in western Pennsylvania. To demonstrate the influence words occupy in the space of shaping people’s judgment of your brand, imagine your target audience bears the burden of intellectual disabilities. Carelessness with your messaging risks a catalog of consequences, immediate and damning. Just [...]
How to avoid the top 10 overused words
In print and online, here, there and everywhere in business communications, vaguely impressive words overused and imitated to the point of irrelevance waste time and money because the resulting message fails to differentiate or persuade. Under my skin at the moment are: 1. at the end of the day 2. best practices 3. cutting edge [...]
Big words aren’t always better
“Immunocompromised.” I came across this word the other day while reading one of the nutrition newsletters I subscribe to and guess what happened? I stopped reading. I had to put the breaks on the story in order to sound out and make sense of this mash up of consonants – four “m’s” alone! “Those people [...]
Posted in Writing Tips
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Welcome to The Log
I keep an envelope on my desk. For years now, this thing has sat dormant, only growing in girth as I stuff scribbled-upon index cards and paper scraps capturing random thoughts about communications. I never had lucid plans for these random ideas, but I’ve always had a clear sense these nuggets held value. Value for [...]
Posted in Etc.
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