Have you ever written for or about [fill in the topic, market, industry or subject]?

Maybe. Maybe not. It doesn’t matter. Fundamental marketing and communication principles apply to any topic, industry and even medium. Effective communication begins by identifying objectives, target audience and the needs and concerns of that target audience to develop a communication strategy that informs the writing. This process results in well-crafted messages designed to interest, inform and persuade your audience to take action.

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Copyright © 2017 by Lori Baer. This material may not be reprinted in any form without permission from the author.

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