Corporate Portfolio

PMA Fresh Summit DailyPMA Fresh Summit Daily

Worked with Produce Marketing Association onsite in Atlanta, Ga. (2011), Anaheim, Calif. (2012) and New Orleans, La. (2013) at their annual Fresh Summit International Convention & Exposition to oversee editorial content and brand messaging for the event’s official newspaper reaching 18,000+ attendees daily.

Read a sample of the PMA Fresh Summit Daily.

Flower Power, Fresh Americas, Fall 2008

I used a PowerPoint presentation and a little online research to write this trade article about Columbia’s fresh-cut flower industry. Intended to be ghostwritten, the article was so well received by the client she insisted we share the byline. Read “Flower Power.”

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Copyright © 2017 by Lori Baer. This material may not be reprinted in any form without permission from the author.

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