PMA Fresh Summit Daily
Worked with Produce Marketing Association onsite in Atlanta, Ga. (2011), Anaheim, Calif. (2012) and New Orleans, La. (2013) at their annual Fresh Summit International Convention & Exposition to oversee editorial content and brand messaging for the event’s official newspaper reaching 18,000+ attendees daily.
I used a PowerPoint presentation and a little online research to write this trade article about Columbia’s fresh-cut flower industry. Intended to be ghostwritten, the article was so well received by the client she insisted we share the byline. Read “Flower Power.”