Effective communication requires a well-crafted message interesting to your audience

Anything less is a waste of time and money

As an experienced writer, editor and communications professional, I focus on the message so you can be heard among target audiences. I use communication and marketing strategies along side compelling writing to compose high-quality, engaging content that differentiates, enhances public image and drives support for products, services or causes. To strengthen social media, SEO and lead generation, your company or clients can trust my talent to supply the custom content they know they need.

My business, association and agency clientele enjoy working with me because I can:

  • understand complex programs, issues, products or services
  • recognize important customer, member or stakeholder benefits
  • capture brand style and voice
  • ease the struggle of producing volumes of unique content
  • meet deadlines to advance pressing projects on schedule
  • give them time back to focus on other priorities

Let go of the writing and reduce your workload

Content marketing is time consuming. Drop me a line to discuss how I can take content development off your plate and give it the attention it deserves.

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  • Food for thought

    “Easy reading is damn hard writing. But if it’s right, it’s easy. It’s the other way round, too. If it’s slovenly written, then it’s hard to read. It doesn’t give the reader what the careful writer can give the reader.” ~ Maya Angelou

Copyright © 2014 by Lori Baer. This material may not be reprinted in any form without permission from the author.

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