The main ingredient in the recipe for memorable content is a well-crafted message interesting and meaningful to your readers.

Anything less is a waste of time and money

As a seasoned writer and editor, I compose high-quality, engaging content that educates, differentiates, enhances public image and drives support for your products, services, publication or website. My journalism background and experience in public relations and corporate communications bring craft to stories that get heard. Foodways, fruits and veggies and healthy eating lead my list of topic specialties — all well fed by a big appetite for cooking and gardening.

I find people enjoy working with me because I can:

  • lend value to the conversation through thoughtful, creative writing
  • understand complex issues, programs, products or services
  • recognize important target-audience benefits
  • capture brand or personal style and voice
  • ease the race to routinely produce custom content
  • meet deadlines to advance projects on schedule
  • give professionals time back for other priorities by freeing them from writing

Drop me a line to discuss how I can make your job easier and give your stories the attention they deserve. 

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Copyright © 2014 by Lori Baer. This material may not be reprinted in any form without permission from the author.

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