As a seasoned writer and editor, I create high-quality, engaging content that educates, differentiates, and inspires readers to think and take action.
My work benefits from a background in journalism and decades in public relations and corporate communications — both on staff and on my own as a freelancer. Together, this experience has gifted me a heightened ability to understand complex topics, recognize important target audience benefits, and capture people's style and voice in writing. Running a freelance business since 2007 has cemented my capacity to get the job done.
While subjects surrounding nutrition policy, the fresh produce industry, foodways, and healthy eating top my list of specialties, a journalist’s curiosity and genuine interest in life and writing welcome any story worth amplifying.
"I loved working with Lori and look forward to continuing working with her on other projects. She is thorough, creative and thinks strategically about client needs while also proposing creative approaches to conveying sometimes complex or confusing concepts in an easy-to-understand format. She is an excellent writer and is thoughtful and clear in all she produces. "
Tracy Fox, MPH, RD
president
Food, Nutrition &
Policy Consultants, LLC
“Thanks for this – it is a joy to have so little to edit when something comes in.”
Kathy Means
vice president of demand creation and consumer affairs
Produce Marketing Association
"Wanted to let you know, as I’m making the edits you provided, I’m learning so much too. The fact that you are not only calling out what needs to be changed, but also taking the time to provide explanation as to why they need to be changed – is helping me learn a few things here and there too."
Lisa Shoar
project manager
Mind Over Machines
Copyright © 2021 Lori Baer - All Rights Reserved.